Studio Hai&Ikigai Design created this unique brand identity for Raaw Cafe.
Vietnam studio Hai&Ikigai Design was approached to work on a re-branding for Cafe RAAW. Their designers created a new brand identity that is built upon the cafe’s existing foundation but they also wanted to reposition RAAW as a new, extended version of its original self. To do so, they kept the original character and added a plot twist, making sure that RAAW’s pre-existing customers do not feel alienated but rather excited for the changes to come.
Below you can see the great result. For more of Hai&Ikigai Design’s creative work, feel free to take a look at their portfolio on Behance.
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